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The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn't pay to be a jerk—to employees, customers, competitors, or anyone else. In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world. He explores the new hallmarks of effective leadership, including loyalty, optimism, humility, and a reverence for customer service, and shows how leaders like Jet Blue's Dave Needleman, Tony Hsieh of Zappos, Steve Jobs of Apple, Ken Chenault of Amex, Indra Nooyi of Pepsi, and the team behind Patagonia harness these traits to build productive, open, and happy workplaces for the benefit of their employees, themselves, and the bottom line.
- Sales Rank: #774061 in eBooks
- Published on: 2013-04-02
- Released on: 2013-04-02
- Format: Kindle eBook
From Booklist
Shankman, serial entrepreneur, and coauthor Kelly maintain that if you look under the hood of successful companies, you’ll find that they are made up of people working together in an atmosphere that is conducive to civility and good cheer. Assuring us that nice companies are highly profitable and niceness doesn’t mean being taken advantage of, we learn nice CEOs and managers are the best leaders. With the benefit of extensive interviews, Shankman and Kelly identify nine nice characteristics, which are enlightened self-interest (transactional benefits of what you do each day); the accessibility factor; strategic listening; good stewardship (good corporate citizens); loyalty (to what works for the whole company and for all good employees); optimism (correlation between positive emotions and positive outcomes); customer service-centric; merit-based competitor (which constantly improves its business); and caring about the business and the people who are part of it and are impacted by it. Shankman and Kelly conclude with rules, including separating oneself from the pack and paying attention. A thought-provoking book for a new generation of leaders. --Mary Whaley
Review
“Looks at how treating customers really well can bring huge dividends…in the era when customers can share information instantly on social networking sites like Twitter and Facebook, it's more important than ever for companies to keep them happy.” ―Forbes.com
“Shankman contends that in the long run, leaders who show loyalty, optimism, humility, and a reverence for customer service will create both profits and a happy workforce…He explains how their thoughtfulness and willingness to collaborate helped them create solid bottom lines for their businesses and happy workplaces.” ―Upstart Business Journal
“The book's anti-Machiavellian approach is trendy and humanistic, and it bears repeating by thought leaders.” ―Publishers Weekly
“A corporate consultant argues that kinder, gentler corporate leaders and corporations are winning out over older, tougher images of take-no-prisoners leadership...A smoothly put together business leadership primer.” ―Kirkus Reviews
“Excellent, thought-provoking book for a new generation of leaders.” ―Booklist
“As CEO of one of the fastest-growing clothing lines in the world, I greatly admire Peter Shankman's strategies and techniques, and have implemented many of them at SCOTTEVEST. I highly recommend this book if you are a business owner or entrepreneur trying to build a unique brand and truly productive work environment.” ―Scott Jordan, CEO, Scottevest
“Shankman has put in a wakeup call for leaders to examine each of their daily interactions from the bottom to top. Through memorable examples, he offers straightforward and practical advice on how to conduct oneself in a way that will lead to win-win relationships with the people that matter most – essentially everybody in our world.” ―Leigh Thompson, professor, Kellogg School of Management and author of Creative Conspiracy.
“Fresh thinking that feels familiar. And it should – we've been told ‘play nice' since we were kids. But Peter expands the thought to encompass flexibility, compassion and the secret sauce: collaboration.” ―Cathy Calhoun, president, North America, Weber Shandwick
About the Author
Peter Shankman is the founder of Help a Reporter Out (HARO), the largest free source repository for journalists in the world, as well as the founder and CEO of The Geek Factory, Inc., a 15-year-old marketing, branding, and PR company based in New York City with clients worldwide. His PR and social media clients have included AmEx, Sprint, the US Department of Defense, Royal Bank of Canada, Snapple, Saudi Aramco, Walt Disney World, Discovery Networks, Harrah's Hotels, and many others. He is the author of Can We Do That?!, which has been named one of the six "must read" PR books by PR Channel, and Customer Service: New Rules for a Social-Enabled World. He is a frequent speaker and has presented at such venues as South by Southwest, BlogWorld, The Public Relations Society of America, and many other trade shows. Shankman sits on the advisory boards of several companies, as well as on the NASA Civilian Advisory Council.
Most helpful customer reviews
7 of 7 people found the following review helpful.
Proof that the good guys (and gals) are winning
By Gina Sclafani
I bought this book based solely on the title. Because I want to believe it's true. In my career I've dealt with nice companies and CEOs and have seen their impact. I've also dealt with ones that make it clear why corporations and CEOs are often portrayed as villains in movies. I want to believe the good guys (and gals) are winning.
I just finished it and I thoroughly enjoyed it. The case studies were irrefutable and hopeful. The actions to take were clear and adoptable. I also believe that treating people at least, "one level above crap" is not only good for business, but good for society as well. If that weren't enough, I got a great airport-tantrum proximity tip (it's good to be next in line after the rude passenger.)
I want there to be more companies like those profiled to work with and for. I want, "nice" to be the standard when my 8-year-old daughter finally starts earning her keep. Of course, this could be just my "enlightened self-interest" talking, but I hope the ideas that Peter Shankman has expressed are even more fully embraced by the business community.
3 of 3 people found the following review helpful.
Excellent book for business practices and leadership
By Chelsea
I have purchased books off Amazon for years and have been an avid reader my whole life. However, this is the first non-fiction book I've read that caused me to seek out my computer to communicate how awesome it was to the world.
Shankman's writing style is easy to read and thoroughly enjoyable. The business examples he uses to illustrate his points are detailed enough to drive the message home but not so bogged down with info that you browse over it.
The chapter organization flows well and is helpful in absorbing what is being said. Each chapter has a concise, bulleted conclusion for easy review.
This book is about being great with other people and can be applied to both business settings and one's personal life. Definitely a must read!
4 of 5 people found the following review helpful.
It's Your Personal Brand, After All
By Mark
Peter Shankman has done a great job pulling this together into a coherent narrative.
Ultimately, who business leaders actively ARE in their professional, daily lives and business doings is what will become their personal brand. Having worked with the leadership at more than 250 companies over the past decade, I can attest that the fish always - always - rots from the head. The good news is that true, collaborative, secure leadership is what keeps the most successful companies from that rot.
It always starts at the top. I hope this book finds a thriving audience among executives across many industry verticals.
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