** PDF Ebook Programming for TV, Radio & The Internet: Strategy, Development & Evaluation, by Lynne Gross, Brian Gross, Philippe Perebinossoff

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Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

• Sales Rank: #1454495 in eBooks
• Published on: 2012-11-12
• Released on: 2012-11-12
• Format: Kindle eBook

About the Author
Dr. Lynne S. Gross has taught radio and television production at a number of universities in both the United States and abroad. She has published 11 books and numerous articles which have appeared in Billboard, Radio Ink, Feedback and the Journal of College Radio. Dr. Gross has served as President of the Broadcast Education Association and was awarded its Distinguished Education Service Award in 1997. Professionally, she worked as Director of Programming for Valley Cable TV and has produced hundreds of radio and television programs.
Brian Gross, MFA, is a multimedia and Internet developer, critically-acclaimed composer, visual artist and published writer. He has been a Professor in the Radio, Television and Film, as well as the Communications departments at California State University at Fullerton, and has developed community-based initiatives to reach at-risk youth through new media. His work has been featured in galleries, performance venues and on radio throughout the United States and Europe.
Philippe Perebinossoff is a member of the Radio, Film & Television faculty at California State University-Fullerton, where he teaches a variety of critical studies courses. He is a former ABC television executive, having been both a network censor and a programming executive, supervising the development of over 200 television movies, including the Oprah Winfrey Presents franchise (such as the Emmy award winning Tuesdays with Morrie). It's important to him that students and industry professionals are able to reconcile ethical maxims in real world situations within the workplace, prompting the writing of this text.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Behind the Scenes of Media Programming
By Media Professional
This is a very solid job at describing a constantly moving target. The authors (the first and third are at California State University-Fullerton, while Brian Gross teaches out in Jakarta and has enjoyed extensive experience in all three media) help to bring ever more important Internet content into the media mainstream with their treatment. Chapters cover the history of programming in all three services (and related areas such as video games), sources of television programming, sources of radio and Internet content, development of content for each of the three, testing of audience reactions, elements of successful programming, factors influencing television programming, factors impacting radio and Internet content, scheduling strategies for each of these services, program evaluation, changing and canceling programs, and ethical issues. The book is more descriptive than critical in approach, and helps readers get behind the scenes to better understand the players and process.

0 of 0 people found the following review helpful.
Used for Grad Level Course
By JFS Films
This book is spot on. As an industry professional for over 20 years, I can attest to the validity of Gross's points. I used thisas a text in my graduate TV programming course at NYIT's Manhattan campus a few years back. Can't use it anymore since it is now 10 years old and Focal Press has no plans for an update.

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@ PDF Ebook Media Promotion & Marketing for Broadcasting, Cable & the InternetFrom Focal Press

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This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.

The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

• Sales Rank: #1834652 in eBooks
• Published on: 2012-11-12
• Released on: 2012-11-12
• Format: Kindle eBook

Review
Providing an inside view of each medium the book examines the different audience research methods, budgets, and scheduling, message, and branding efforts employed to keep people tuning in or logging on. The authors have put together an excellent resource guide for media professionals and students seeking to enter this field.-P.G. Kishel, Cypress College, Choice, Feb 2007

About the Author
Susan Tyler Eastman is a professor in the Department of Telecommunications at Indiana University. She earned her BA from the University of California, her MA from San Francisco State University, and her PhD from Bowling Green State University.

Douglas A. Ferguson is Professor and Program Director of the Graduate Certificate Program in the Department of Communication, College of Charleston. He also served as editor-elect of the JOURNAL OF RADIO STUDIES from 2005 through 2008. Dr. Ferguson earned a bachelor's and master's degree from the Ohio State University and his doctorate from Bowling Green State University.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Basic Book Better for College Students than Professionals
By Anthony Reed
This book is a typical college textbook. A lot of definitions... a lot of fairly rudimentary information.

It's a good book for people who want to learn basic information about media marketing, but it goes into little to no depth about most aspects of the field.

I also don't get the sense that the authors -- college professors-- have much of a sense of the industry as it is today. Other than a mention of sniping and on-air bugs (which debuted several years ago), the book seems a little out of touch.

Therefore, I wouldn't recommend it to anyone currently working in media marketing, because you'll learn very little new knowledge.

But, as it's not presented as an intermediate or advanced book, it's a good resource for beginners.

1 of 1 people found the following review helpful.
Not Bad, Not Great
By P. C. Waters
I agree with the above reviewer. It is very general -- almost too general for beginners. Not nearly enough concrete examples to help a beginner grasp the concepts. I'm looking for another book for my classes to use.

Even more annoying, the book cracked in half the first time I opened it. I've bought dozens of paperbacks in various genres, and I've never had a paperback do that before. Now I have pages falling out. Very disappointed in the quality of the binding.

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~ PDF Download The Shut Up and Shoot Freelance Video Guide, by Anthony Q. Artis

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The Shut Up and Shoot Freelance Video Guide is an easy-read crash course in the ins and outs and hundred little details of creating video works for hire. This ultra-friendly visual field guide for freelance videographers picks up where The Shut Up and Shoot Documentary Guide leaves off and gives you more detailed practical production strategies and solutions not found anywhere else on:

* Marketing videos
* Music Videos
* Wedding videos
* Music performance videos
* Live event videos
* Corporate videos...and more!

Covering everything from dealing with clients, production strategies and step-by-step guidance on planning, shooting, lighting and recording the most common video-for-hire genres this book sets out to help you rise above the competition and make more money by doing quality work.

Anthony Q. Artis will instill you with the "down and dirty” mindset that helps you to creatively maximize your limited resources regardless of your budget.

Lavishly illustrated in full-color with real-world step-by-step visuals, The Shut Up and Shoot Freelance Video Guide is like a film school education in the form of a video cookbook.

You don't need loads of money to make professional-looking videos - you need to get down and dirty!

Includes access to a secret bonus Web site with:
* Video and audio tutorials, useful forms, and case-study video projects from the book.
* Crazy Phat Bonus Pages with Jump Start Charts, online Resources, Releases, Storyboards, Checklists, Equipment Guides and Shooting Procedures

• Sales Rank: #714082 in eBooks
• Published on: 2012-11-12
• Released on: 2012-11-12
• Format: Kindle eBook

Review

"It's hard not to get taken in and amped up by the book's relentlessly can-do spirit, even though a lot of the advice is really basic. But still, here's a book brimming with practical advice, not just for beginners but for anyone who finds themselves suddenly having to expand their skill set in order to make a living in the world of video production."--StudioDaily

"'Film school in a book' is a phrase often tossed around that doesn't usually live up to its promise. Many how-to books are simply confusing because they either over-explain a topic or simply talk over the heads of the intended audience. The Shut Up and Shoot Freelance Video Guide successfully educates in a manner that is easy to follow and comes equipped with several helpful photographs and diagrams to illustrate the point. Anthony Artis manages to cover a lot of ground at a brisk pace that informs without coming across as condescending..Anthony Artis has created a perfect companion piece to his highly regarded previous effort The Shut Up and Shoot Documentary Guide with this new volume that limits the overlap of information to instances only when necessary. As if he didn't provide enough guidelines within the pages of this book and you need additional help or suggestions, the author includes a link to his website that will benefit serious videophiles and casual hobbyists alike. Check it out."--HorrorTalk.com

"Unlike many of the books out there in the same genre, we usually find bits and pieces of information shared over a variety of different books and not at all like 'The Shut Up and Shoot Freelance Video Guide'. This book contains a very well-balanced blueprint that can lead the beginner to success, as well as, refreshing the minds of the advanced filmmaker. His tell all, guerilla style, filmmaking cookbook is sure to inspire many filmmakers with a fun, fresh and insightful approach on the art of filmmaking."--LA Splash Magazine

"For filmmakers of all experience levels, this guide to freelance video production provides information on technical and creative aspects of shooting video for a variety of small scale projects. Beginning with three general chapters on imaging, audio, and lighting, the work explores specific scenarios such as marketing and promotion videos, music videos, weddings, and live events, providing readers with detailed explanations of technical considerations as well as key aspects of storytelling appropriate for particular situations. Color photographs and illustrations, special notes, and tips are included throughout, and access to additional online resources, including checklists and cheat sheets, is provided."--Reference and Research Book News

"This is not my first time learning from Artis. I have another one of his books on my shelf that helped guide me on a project I shot last year. It's the Shut Up And Shoot Documentary Guide. That book only focuses on what you need to know in order to shoot documentary films. There is a lot of crossover information between the books but not enough to make it not an essential addition to your book collection. These books together will give you everything you need to tackle any job that may come your way. In short... as a filmmaker you need these books. Go buy them now."--DigitalHippos.com

"This ultra-friendly visual field guide for freelance filmmakers picks up where Artis's first book, 'The Shut Up and Shoot Documentary Guide' leaves off and gives you more detailed practical production strategies and solutions not found anywhere else. I love the book's indexing and non-glare pages that make it a snap to read or scan for an important Do or Don't when putting a video together. Artis latest book covers topics such as: Marketing Videos, Music Videos, Wedding Videos, Music Performance Videos, Live Event Videos, Corporate Videos...and more!"--Shopower Reviews

"Shut Up and Shoot by Anthony Q. Artis is probably the best book we have ever read when it comes down to real world nuts and bolts about how to plan, shoot and produce a video. Whether for broadcast, for web video or for corporate use, this is the book you have to read. This sample chapter is all about shooting live music acts - always a challenge if you want to capture high quality audio and video in not very video friendly environments."--Netvideo-Articles Blogspot

"'The Shut Up and Shoot Freelance Video Guide' is an easy-read crash course in the real world ins and outs and hundred little details of creating video works for hire."--Exclusive Magazine

"It's a very nice text covering the basics to the more complex aspects of film; explaining things in a nice manner than can be easily ingested, some textbooks you only touch in a pinch or when you really need to search for an answer where as Shut Up and Shoot is written in such a way that you can browse it or read it like you would a fiction, its comfortable and incisive I say go out and get it!"--TheFocusProject

"When I took a look at the book, I was first impressed by the nice matte softcover, the quality of paper, and the useful diagrams and images. The content was easy to understand and it has already given me ideas how to shoot my own videos and get better at it. At the same time, Anthony makes it look fun."--Jennie Yuen Art Blogspot.com

"Hundreds of little details of creating video works that may capture a director or producer's eye while working in the Big' Easy.I love the book's indexing and non-glare pages that make it snap to read or scan for an important Do or Don't when putting a video together."--The St. Bernard Voice, 1.6.12

About the Author
Anthony Q. Artis (prn. /ant-nee art-iss/) originally hails from Baltimore, Maryland, and has made his home in New York City for most of the last 15 years. There he has honed his skills as a straight up digital guerrilla. He has worked professionally in positions as diverse as producer, gaffer, cinematographer, and narrative projects and survived more low-budget shoots than he cares to admit. His feature films and TV shows have screened at the Tribeca Film Festival, the IFP Market, Slamdance, Cinequest, as well as on MTV, The Independent Film Channel and The special-FX make up, sound mixer, and location manager just to name a few. Anthony is a graduate of New York University's Tisch School of the Arts. Since graduating, he has crewed and produced a variety of television, documentary Education Channel. Most notably, he produced the feature film, Shelter which won first prize for Emerging Narratives at the 2003 IFP Market along with many other awards on the festival circuit. Anthony can be seen in full guerrilla action as Associate Producer, Gaffer, and 2nd Unit DP in the feature documentary, Paper Chasers, which chronicles the hip-hop music industry and the down and dirty making of a low-budget guerrilla doc. Through the years Anthony has organized numerous student film festivals and trained hundreds of aspiring guerrilla filmmakers for major institutions, including New York University, New York City's famed LaGuardia High School for the Performing Arts, and Baltimore County Public Schools. Anthony is presently the manager of the Film and TV Production Center at N.Y.U.'s Tisch School of the Arts where he coordinates the technical training and production equipment for all film and TV students. He most recently launched the Down and Dirty DV Podcast on iTunes and is currently producing an instructional series of guerrilla filmmaking books, DVD's, and boot camps. He remains an active guerrilla filmmaker, educator and "artrepreneur”.

Most helpful customer reviews

7 of 7 people found the following review helpful.
Excellent resource.
By THOMAS BRANDSTETTER
Ant writes in a playful and engaging way but always delivers when it comes to good, useful information. Check out the Double Down Film Show he co-hosts on Blogtalkradio.com. If you have a kid that wants to be a filmmaker this would make a great gift or if you want an up-to-date look at guerilla video production circa 2012 this book deserves a look.

9 of 10 people found the following review helpful.
Another great book from Anthony Artis
By Doc
This book is a new freelancers bible. Easy to read plenty of pictures and diagrams. If your thinking of starting a business or some sort of video work check this book out. Anthony takes you from buying a camera to getting a website for your video business and everything in between. I highly recommend this book if your just starting, before a camera get this book!!!!

9 of 10 people found the following review helpful.
THE bible for videographers
By zefred
So many tips and tricks in this book that you wont be able to say "I didn't know" once you've read it. The bible to always carry around with you when you're shooting. All the newer cameras are in it . Awesome! It's a complete filmschool in itself.

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The secrets of breakout selling!

Using his thirty years of experience training corporate sales forces, Stephan Schiffman has put together a collection of the most essential techniques for succeeding in the field. From getting leads and cold calling to establishing a solid relationship and closing the deal, Schiffman covers everything you need to know in order to improve your performance and make the sale. Inside this book, you'll find his proven sales philosophy, which includes such elements as:

• Sales don't happen unless questions are asked.
• An objection is an opportunity in disguise.
• A salesperson's responsibility is to help the client solve a problem.
• No one ever made a good sale by interrupting a client.

Whether you're new to the field or looking for a quick refresher, you will finally be able to beat out the competition and take your career to the next level with The Ultimate Book of Sales Techniques!

• Sales Rank: #589257 in eBooks
• Published on: 2012-12-18
• Released on: 2012-12-18
• Format: Kindle eBook

About the Author

Stephan Schiffman, America’s #1 Corporate Sales Trainer, has trained more than half a million salespeople at firms such as AT&T Information Systems, Chemical Bank, Manufacturer's Hanover Trust, Motorola, and U.S. Health Care. He is the author of such bestselling books as Cold Calling Techniques (That Really Work!) and 25 Habits of Highly Successful Salespeople.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Fantastic book
By Palomar
I own many of Stephan Schiffman's books, but this one is probably the best one of them all. Stephan packs many of his best ideas into this book.

1 of 1 people found the following review helpful.
cool book
By 5-4ASSASIN
awsome basics for establishing an idea of the sales field. very help-full insight, tactical approach, and reading material in general.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Wonderful tool for learning!

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Discover why LGBT voters support conservative political platforms that don’t benefit the LGBT community

Recent studies show that the vast majority of the LGBT community considers itself politically liberally. Yet nearly 25% of all LGBT voters helped re-elect George W. Bush in 2004—who are these people and why did they make that choice? Gay Conservatives examines why conservative LGBTs join political groups and support political candidates that not only don’t favor policies that benefit the LGBT community, but in some cases, advocate prejudicial policies. This thought-provoking book looks at the impact of “group consciousness” on conservative LGBTs and how it affects political power and social construction.

Gay Conservatives uses both quantitative and qualitative studies that center on conservative LGBTs within in the LGBT community, while using data collected on liberal LGBTs for comparison purposes. Log Cabin Republicans and StoneWall Democrats in several cities were interviewed and an online survey of more than 1,000 LGBTs was conducted by the Gill Foundation in an effort to understand the political identity of conservative LGBTs and how it fits into the bigger picture in the LGBT community. The book examines how—and why—conservative LGBT activity conflicts with the general interests of the community, including the “constitutional” rights of LGBT individuals to marry, whether LGBTs should be allowed to serve openly in the United States military, and whether state and local governments should play a more significant role in dealing with hate crimes directed at the LGBT community.

Topics discussed in Gay Conservatives include:

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Gay Conservatives is an enlightening and educational read for anyone interested in politics and the political behavior of voters in the United States.

• Sales Rank: #3532967 in eBooks
• Published on: 2012-11-12
• Released on: 2012-11-12
• Format: Kindle eBook

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If you are a digital artist, illustrator, cartoonist, graphic artist, designer, or serious hobbyist looking for new and interesting ways to use Photoshop, this is the book for you! You already know how to use Photoshop as an image editing tool; now, challenge yourself and discover the more artistic aspects of the program with one of the world's best teachers by your side.

In addition to four brand new chapters on real world projects, this new edition of award-winning digital artist Derek Lea's bestselling Creative Photoshop contains several brand new features such as "What you'll learn in this chapter summaries, so you can quickly find projects using the specific tools you'd like to focus on, and supplementary information at the end of each chapter, containing useful resources and additional gallery images to provide further study and inspiration. As you work through Derek's fantastic artistic methods, be sure to visit www.creativephotoshopthebook.com for more information, including the project files for each chapter, available for download for you to work with, a reader forum, and more.

• Sales Rank: #1732515 in eBooks
• Published on: 2012-11-12
• Released on: 2012-11-12
• Format: Kindle eBook

Review
Amazon.com quotes for previous edition: "A tutorial book that is CREATIVE AND FUN!!! I really can't recommend this book enough. The tutorials are easy to understand even when dealing with advanced techniques. It could be a bit much if you are brand new to Photoshop but I doubt it. I don't think anyone looking into purchasing a book of this type would be at all disappointed. There are other tutorial books out there but this one has subjects and artwork that are truly engrossing. Not only are the tutorial format and content superb but the author offers an online community that can be accessed through his personal site. Here you can ask for help on problem areas from other readers and often the author himself and also post your own work that the lessons have hopefully helped you to create. An easy 5 stars, great work." "Phenomenal! I purchased this book on a whim and was pleasantly surprised by the quality of its content. Lea takes readers step by step through simple and very complex design techniques. His instructions are easy to follow and, unlike many other Photoshop books I have picked up, just as easy to apply to other projects! Having access to the author through the reader forum on the book website makes this an even more useful tool. Any tips that might seem vague are easily explained by the man who wrote the book - and other readers that have overcome similar problems. I have worked through several books on Photoshop, but this has been the best by far!" Amazon.co.uk quotes for previous edition: "Fantastic! I have been a fan of Derek Leas work for a number of years since first discovering his tutorials in Computer Arts magazine. I often emailed Derek asking him if he was going to write a book on advanced digital imaging techniques. Derek finally took the challenge of writing a book and to say that the wait was worthwhile is an under statement! If you are a keen digital artist hungry for new techniques to apply to your work this is the book for you. I cannot recommend this book highly enough!!!" "Detailed discussion of sophisticated digital art techniques. This is one of very few Photoshop books that focuses on the creation of digital art, rather than the techniques required for certain standard tricks and effects...all of the tutorial images are genuinely inspiring, rich in textures, reflecting the author's emphasis on the importance of incorporating scans of real world objects into digital illustration...Congratulations to Derek Lea, and needless to say, highly recommended!" Amazon.ca quotes for previous edition: "This Book is a refreshing change. There are so many generic Photoshop books out there that I stopped looking at them a while ago. Then I found this. Derek Lea has written the definitive guide for artists who want to create within Photoshop. I find the art so inspirational and the style of writing so easy to follow that I'd recommend it to anyone who wants to do something really cool with Photoshop. Lea also maintains a companion website to the book with an active forum. I found loads of people posting questions and even Lea himself was there to offer support to almost everyone who posted. Buy this book, then check out the web forums that go with it. You won't be disappointed.; --#34

About the Author
Award-winning digital illustrator, author and regular contributor of tutorials and articles on Photoshop and Illustrator techniques to leading magazines worldwide; professor of Graphic Design-Media at the Centennial College, Toronto, Ontario, Canada

Most helpful customer reviews

52 of 52 people found the following review helpful.
Unusual--but excellent
By tachi1
This is a project-based book for fairly experienced Photoshop users. It is not general Photoshop information or instruction for the uninitiated. It also seems to be geared to a niche category of designers, not the more conventional art, advertising, or photography market to which I belong. What follows are my subjective interpretations of the book's content.

The good points:
* Clearly explained thought process and workflow supported by equally clear and logical screen shots of Photoshop dialogs and, particularly, detailed layer stacks (so necessary to understand the sequence and the logic).
* The author is a more than a merely competent artist. His original art (sketches, cartoons, line drawings, photographs) are the basis for the projects in the book.
* The author knows how to teach. Not every artist or technically-skilled author knows how to put himself in the place of a reader with less knowledge or abilities and explain the how's and why's of the process.
* Originality in the use of Photoshop for unusual purposes. While you might, personally, not share his artistic vision, the projects do open your imagination to ideas you might not have otherwise considered and which can be made applicable to your own taste and interpretations. Excellent as a launching pad for your own brand of originality.
* Web downloads for the project materials, etc. It helps to do things his way first using the exact same illustrations shown in the book before going off in your own tangent with your own materials.
* Excellent organization. Each chapter/project begins with a synopsis explaining the project, what he hopes to achieve, how he will proceed, and the purpose of the exercise. I wish other Photoshop books would do this.
* Although a certain proficiency in Photoshop is assumed and probably required (i.e. knowledge of paths, pixel and vector masks, layers, selections, etc.) an experienced user can follow the text and screenshots to complete all the project steps.
* Excellent index and general organization.
* Excellent marginal notations: practical, on-point, clear, and just plain interesting.
* Probably the most original Photoshop book I've ever come across.

The not so good:
* I don't particularly care for his type of art (based on the genre of graffiti, tattoo, aliens, eyeballs, etc.). This is a problem because it is the art that sets the mood and 90% of the book is art I cannot relate to. Once I got past this, of course, I realized the actual techniques can be successfully adapted to any other graphic elements, but I wish there had been greater variety in the presentation.
* Our approaches to photography are polar opposites. He takes a photograph of a generic, middle-age woman and adds about 20-years worth of lines and wrinkles; sagging skin and chins; bags under the eyes and, possibly, a couple of terminal illnesses. I would take the same photo and try to make her skin smoother, her eyes brighter, and try to take 5-10 years off and an equal number of pounds. (Of course, what he does is so much more difficult than what I do that I might be displaying my jealousy here). Seriously, I did find this chapter extremely interesting and keep coming back to examine again how he did things. I don't plan to use it myself (unless I get really mad at someone!) but as an exercise in reverse engineering it is priceless.
* You have to keep in mind that this is not, strictly-speaking, a "Photoshop" book. Photoshop serves as a supplement to or support for the original art created in another medium (hand-drawn then digitized art, or art created digitally in Illustrator or some other vector drawing program). You either have to have access to or be able to create the art, then bring it into Photoshop and go on from there. (There are two exceptions, in which the projects are based on photographs.)
* Plain Photoshop is used for most projects, but for the 3-D project, Photoshop CS4 Extended is required.

16 of 16 people found the following review helpful.
Give this a try - you'll like it
By Amazon Customer
When I taught Photoshop I told students it was the "Swiss Army Knife" of applications - lots of different users, who knew their part of the program very well but had no idea how to work the rest of the commands.

There are people who make their photographs look better, scan operators and professional photographers, people who remove unwanted boyfriends and husbands from pictures of happy occasions, and those that can take a cracked picture taken over fifty years ago and make it look like it was taken yesterday. I taught all these methods, but there was the equivalent of a locked door between us and those people who created artwork without using any pre-existing photographs or drawings.

That door has now been pretty much kicked open with Derek Lea's Creative Photoshop books where he reveals step-by-step instructions for making his own pictures. Lea's artwork is often unsettling (like the Woman/Octopus on the cover), but if you ignore that you'll find the whole book full of techniques that it's hard to find anywhere else.

I'd rather have a book that shows you how to make illustrations that are current, rather than someone giving you baby steps by showing you general principles. We may never have Lea's visions, but working through this book will give you a huge amount of techniques.

This book claims to be for Intermediate to Advanced digital artists, rather than just Photoshop users. For most, it may look intimidating, but just about every step is in there, and if you're the sort of person who knows the basics of Photoshop's features, you can work your way through. Lea helps by adding advice on problems you might have, and it's obvious he's given deep thought on how people become digital artists.

This book is published by Focal Press, who have a knack of bringing out books that show you unusual ways of using programs. I'm a fan of Martin Evening's books on Photoshop for photographers, and in Lea's book you get the same feeling that you're looking over the shoulder of a master of the game.

So, if you're a Photoshop user that is willing to spend time on facets that you've probably not looked at before, this could be the book for you. I'm sure you'll never look at Photoshop the same way again.

21 of 25 people found the following review helpful.
Interesting for its unique style, but there is better...
By M. Stone
I am giving this book three stars because I like it.
But I can't give it five stars like most of the folks here.

Art style sets the tone for an art book. For that reason you only buy a manga art book if you aspire to draw big eyes, spikey hair and cat-human hybrids. This book has a similar self-imposed limitation. It feels like I am looking at the catalog of what Tim Burton's Tattoo Shop would look like...if such a thing existed.

The author goes out of the way to exaggerate the grotesque and the bizarre, and while this does make for some interesting and helpful projects, these aren't images I would place in my own portfolio.

Note this book is not a "Let's create art in photoshop" manual. It is project based, and assumes you created your initial art someplace else. Photography, pastel, or finger-paint. In other words these projects are using Photoshop as though it were nothing more than a very complex filter for art that already exists.

There are some useful techniques I haven't seen in any other book or forum, so you do want this in your hands for a week or two. I suggest getting it from the local library and saving yourself a few beans. Page for page ROI is a negative.

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The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn't pay to be a jerk—to employees, customers, competitors, or anyone else. In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world. He explores the new hallmarks of effective leadership, including loyalty, optimism, humility, and a reverence for customer service, and shows how leaders like Jet Blue's Dave Needleman, Tony Hsieh of Zappos, Steve Jobs of Apple, Ken Chenault of Amex, Indra Nooyi of Pepsi, and the team behind Patagonia harness these traits to build productive, open, and happy workplaces for the benefit of their employees, themselves, and the bottom line.

• Sales Rank: #774061 in eBooks
• Published on: 2013-04-02
• Released on: 2013-04-02
• Format: Kindle eBook

From Booklist
Shankman, serial entrepreneur, and coauthor Kelly maintain that if you look under the hood of successful companies, you’ll find that they are made up of people working together in an atmosphere that is conducive to civility and good cheer. Assuring us that nice companies are highly profitable and niceness doesn’t mean being taken advantage of, we learn nice CEOs and managers are the best leaders. With the benefit of extensive interviews, Shankman and Kelly identify nine nice characteristics, which are enlightened self-interest (transactional benefits of what you do each day); the accessibility factor; strategic listening; good stewardship (good corporate citizens); loyalty (to what works for the whole company and for all good employees); optimism (correlation between positive emotions and positive outcomes); customer service-centric; merit-based competitor (which constantly improves its business); and caring about the business and the people who are part of it and are impacted by it. Shankman and Kelly conclude with rules, including separating oneself from the pack and paying attention. A thought-provoking book for a new generation of leaders. --Mary Whaley

Review

“Looks at how treating customers really well can bring huge dividends…in the era when customers can share information instantly on social networking sites like Twitter and Facebook, it's more important than ever for companies to keep them happy.” ―Forbes.com

“Shankman contends that in the long run, leaders who show loyalty, optimism, humility, and a reverence for customer service will create both profits and a happy workforce…He explains how their thoughtfulness and willingness to collaborate helped them create solid bottom lines for their businesses and happy workplaces.” ―Upstart Business Journal

“The book's anti-Machiavellian approach is trendy and humanistic, and it bears repeating by thought leaders.” ―Publishers Weekly

“A corporate consultant argues that kinder, gentler corporate leaders and corporations are winning out over older, tougher images of take-no-prisoners leadership...A smoothly put together business leadership primer.” ―Kirkus Reviews

“Excellent, thought-provoking book for a new generation of leaders.” ―Booklist

“As CEO of one of the fastest-growing clothing lines in the world, I greatly admire Peter Shankman's strategies and techniques, and have implemented many of them at SCOTTEVEST. I highly recommend this book if you are a business owner or entrepreneur trying to build a unique brand and truly productive work environment.” ―Scott Jordan, CEO, Scottevest

“Shankman has put in a wakeup call for leaders to examine each of their daily interactions from the bottom to top. Through memorable examples, he offers straightforward and practical advice on how to conduct oneself in a way that will lead to win-win relationships with the people that matter most – essentially everybody in our world.” ―Leigh Thompson, professor, Kellogg School of Management and author of Creative Conspiracy.

“Fresh thinking that feels familiar. And it should – we've been told ‘play nice' since we were kids. But Peter expands the thought to encompass flexibility, compassion and the secret sauce: collaboration.” ―Cathy Calhoun, president, North America, Weber Shandwick

About the Author
Peter Shankman is the founder of Help a Reporter Out (HARO), the largest free source repository for journalists in the world, as well as the founder and CEO of The Geek Factory, Inc., a 15-year-old marketing, branding, and PR company based in New York City with clients worldwide. His PR and social media clients have included AmEx, Sprint, the US Department of Defense, Royal Bank of Canada, Snapple, Saudi Aramco, Walt Disney World, Discovery Networks, Harrah's Hotels, and many others. He is the author of Can We Do That?!, which has been named one of the six "must read" PR books by PR Channel, and Customer Service: New Rules for a Social-Enabled World. He is a frequent speaker and has presented at such venues as South by Southwest, BlogWorld, The Public Relations Society of America, and many other trade shows. Shankman sits on the advisory boards of several companies, as well as on the NASA Civilian Advisory Council.

Most helpful customer reviews

7 of 7 people found the following review helpful.
Proof that the good guys (and gals) are winning
By Gina Sclafani
I bought this book based solely on the title. Because I want to believe it's true. In my career I've dealt with nice companies and CEOs and have seen their impact. I've also dealt with ones that make it clear why corporations and CEOs are often portrayed as villains in movies. I want to believe the good guys (and gals) are winning.

I just finished it and I thoroughly enjoyed it. The case studies were irrefutable and hopeful. The actions to take were clear and adoptable. I also believe that treating people at least, "one level above crap" is not only good for business, but good for society as well. If that weren't enough, I got a great airport-tantrum proximity tip (it's good to be next in line after the rude passenger.)

I want there to be more companies like those profiled to work with and for. I want, "nice" to be the standard when my 8-year-old daughter finally starts earning her keep. Of course, this could be just my "enlightened self-interest" talking, but I hope the ideas that Peter Shankman has expressed are even more fully embraced by the business community.

3 of 3 people found the following review helpful.
Excellent book for business practices and leadership
By Chelsea
I have purchased books off Amazon for years and have been an avid reader my whole life. However, this is the first non-fiction book I've read that caused me to seek out my computer to communicate how awesome it was to the world.

Shankman's writing style is easy to read and thoroughly enjoyable. The business examples he uses to illustrate his points are detailed enough to drive the message home but not so bogged down with info that you browse over it.

The chapter organization flows well and is helpful in absorbing what is being said. Each chapter has a concise, bulleted conclusion for easy review.

This book is about being great with other people and can be applied to both business settings and one's personal life. Definitely a must read!

4 of 5 people found the following review helpful.
It's Your Personal Brand, After All
By Mark
Peter Shankman has done a great job pulling this together into a coherent narrative.

Ultimately, who business leaders actively ARE in their professional, daily lives and business doings is what will become their personal brand. Having worked with the leadership at more than 250 companies over the past decade, I can attest that the fish always - always - rots from the head. The good news is that true, collaborative, secure leadership is what keeps the most successful companies from that rot.

It always starts at the top. I hope this book finds a thriving audience among executives across many industry verticals.

See all 21 customer reviews...

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The European film industry has by now lost most of its audience to American films; US productions take around eighty per cent of Europe's box-office revenues. There are many reasons for this imbalance, but one major difference between the European and the US film industries is easily identified: the Americans spend far more on development.
Developing Feature Films in Europe is the first comprehensive study of this critical stage of the film-making process. Based on extensive research and interviews with more than seventy industry practitioners, it examines current funding practices, presents training initiatives for writers and producers, and highlights the potential for further improvements. Angus Finney has also compiled an invaluable directory of contacts, addresses and application procedures for public and private funding bodies throughout Europe.

• Published on: 2013-05-13
• Released on: 2013-05-13
• Format: Kindle eBook

About the Author
Angus Finney is Chairman of the Festival Film School and former Deputy editor of Screen International.

Most helpful customer reviews

0 of 1 people found the following review helpful.
A very boring read .
By A Customer
I thought that this book would help but all it really did was confuse me and make me unsure about what to do next. The writer of this book should not quit his day job.

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First published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.

• Sales Rank: #3218235 in eBooks
• Published on: 2012-11-12
• Released on: 2012-11-12
• Format: Kindle eBook

Language Notes
Text: English (translation)

Most helpful customer reviews

2 of 2 people found the following review helpful.
For the Egyptologist
By William Suddaby
This is now a very expensive scholarly book. It is essentially a thorough, meticulous updating and revision of Norman de Garis Davies' monumental work first published in 1908. It is probably of interest only to the serious Amarna scholar. For the specialist it includes clear reproductions of the stelae's hieroglyphs as they existed in the early 1990's (with some corrections of Davies' work), together with exhaustive explanations and speculations of the uncertainties and lacunae. For the complete English translation of the stelae texts, Murnane's "Texts from the Amarna Period in Egypt," published a few years later is a much more affordable book.

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