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According to the Kauffman Index of Entrepreneurial Activity, more than 565,000 new businesses were created in 2010 in the United States alone—each one of them hoping to strike gold. The Startup Playbook will help them succeed. Going insider to insider with unprecedented access, New York Times bestselling author and Clickable CEO, David Kidder, shares the hard-hitting experiences of some of the world’s most influential entrepreneurs and CEOs, revealing their most closely held advice. Face-to-face interviews with 40 founders give readers key insights into what it took to build PayPal, LinkedIn, AOL, TED, Flickr, and many others into household names. Special sections include topics ranging from how to select the right idea to pursue to finding funding and overcoming inevitable obstacles. In an economy demanding change, The Startup Playbook is the go-to for entrepreneurs big and small.
- Sales Rank: #230112 in eBooks
- Published on: 2012-12-14
- Released on: 2013-01-02
- Format: Kindle eBook
Review
"David Kidder is a master at getting people to reveal themselves. These are all entrepreneurs I have heard from before, but David somehow got them to expose things about themselves-and to distill lessons from their experiences-which no one else has been able to do." - Laurel Touby, founder, www.mediabistro.com
"Is entrepreneurship in your blood? If yes, then this is your family album." - Peter Thum, founder and CEO, Fonderie 47; founder, Ethos Water
"David Kidder writes from experience and passion about what it means to succeed from startup to successful enterprise. Whether old company or new, big or small, Kidder reminds us of the entrepreneurial spirit that can propel many great companies and nations." - Beth Comstock, senior vice president and chief marketing officer, GE
"From technological entrepreneurs to social entrepreneurs, The Startup Playbook features important tips from top American innovators that will change the way you think about your job, your business, and maybe even your industry." - Alexis Maybank, cofounder and chief strategy officer, Gilt Groupe
"Kidder, a serial entrepreneur and bestselling author of the Intellectual Devotional series, has assembled what can best be described as the perfect coffee-table book of collective entrepreneurial wisdom. He set out to collect key ideas that have inspired the world's greatest entrepreneurs and asked a number of wunderkinds to explain "key practices, behaviors, and ideas" that allowed them to succeed. Aggregated, the critical ideas expressed are know thyself; keep the focus on your big ideas; build a painkiller, not a vitamin; be 10 times better than the competition; and be a monopolist. The participants-including such luminaries as Steve Case of AOL, Robin Chase of Zipcar, Scott Harrison of Charity: Water, Jay Walker of Priceline, Sara Blakely of Spanx, and many others-provide their advice in the form of a playbook and offer pearls of wisdom such as running lean, firing people when they lose faith in your ideas, and staying ahead of the game. The sheer range of projects and ideas makes this an inspiring look at the process behind the successful startup plan." - Publishers Weekly
"The world needs more entrepreneurs. By taking the hard part of building a business so seriously, this book should help more people get to the fun part-success. David Kidder brings both a writer's mind and a startup veteran's urgency to an entertaining and useful trip inside the minds of today's most successful creators of organizations-both for profit and for purpose." - David Kirkpatrick, founder, host, and CEO, Techonomy Media; author of The Facebook Effect
"Bravo! David Kidder's latest book is a gift to aspiring entrepreneurs. His interviews with our era's most successful startup players reveal what we need to know about turning dreams into businesses that last. Readers will benefit from the Playbook's practical advice and the inspiration in every story." - Wenda Harris Millard, president and COO, MediaLink; former co-CEO, Martha Stewart Living; former chief marketing officer, Yahoo
"By shedding light on the insights of top entrepreneurial minds, David Kidder breaks down the secrets to startup success in simple and actionable terms. The diverse mix of entrepreneurs and the thoughtfully posed questions make for an engaging and inspiring read." - Jennifer Fleiss, cofounder, Rent the Runway
"David Kidder has curated, aggregated, and synthesized an opus for the entrepreneur-whether current or aspiring. The openness with which these great entrepreneurs shared their experiences and insights is an invaluable asset conveniently packaged by Kidder. The Startup Playbook is not some trendy tech book that captures the zeitgeist of the moment, but rather a timeless, actionable reference tool to be read and re-read and kept within reach." - Terence Kawaja, founder and CEO, LUMA Partners
About the Author
David S. Kidder is a serial entrepreneur, co-author of the bestselling Intellectual Devotional books, and the recipient of the Ernst and Young's Entrepreneur of the Year Award. He lives in Westchester, New York, with his wife and three sons. His website can be found at www.thestartupplaybook.com
Most helpful customer reviews
22 of 24 people found the following review helpful.
Asks the Right Questions...
By Jonathan Dariyanani
Great because it grabs these spectacular entrepreneurs and asks them the right questions...not about the particular weeds and problems of the moment (like initial funding) but specifically what made them successful. The answers are, sometimes, non-obvious, empirically validated and actionable.
The book also kindled in (most) of its participants a high level of candor and personal introspection. Usually these types of entrepreneur profiles are eclectically superficial, just one level deeper than a Frequent Flyer magazine hagiographic bio puff piece. There is some real insight here...and the diversity of the group (from heavy industrial to ZipCar) and the entrepreneur's personalities come through so clearly.
Some of my favorites are Catherina Fake, Chris Dixon, Jeff Dachis, Mark Echo, Lisa Gansky, Robin Chase and Elon Musk. Here's a quote from Tesla/SpaceX's Elon Musk on Unions, it gives you a flavor for the freshness and candor in the book:
I once asked the factory technicians on the floor what
they saw as the best value of unions. They said that if their boss was a
jerk, they had no recourse, but the union gave them a recourse. So I
made the rule, "There will be no jerks here." If one of your managers
persists in being a jerk, fire him. It helps morale, and it's a great way
to minimize people's tendency toward being jerks.
9 of 9 people found the following review helpful.
Not just for start-ups
By Linda M. Holliday
As an entrepreneur with a start-up working with traditional companies, I would say this book is even more valuable to top management in older companies. Listening to the massive insights, grasping the flexibility and the management styles of so many talented modern executives is literally crash course in reinventing your work self for the 21st century. The voices and diversity come through clearly. There's no one right way to do anything. It's an inspiring and fun read, and I love how it was organized.
3 of 3 people found the following review helpful.
A terrific read for anyone who thinks about how best to launch or run organizations
By John W McArthur
The Startup Playbook is a terrific read for anyone who has ever launched or run an organization, and likewise anyone who has ever thought about doing either. The book's highly approachable structure is vintage David Kidder (a friend, in full disclosure) - motivated by an ambitious vision for the world while anchored in the practicalities of action. He has collated an all-star cast of perspectives, ranging from some of today's hottest non-profit entrepreneurs to many of the biggest names in new generation business leadership. The insights touch on much more than how to start a business - they speak to universal issues like how to inspire people, how to persist through criticism, how to manage a growing organization, and how to think most constructively about failure. More than anything, they talk about how to define and execute a personal vision. A handful of the entrepreneurs profiled are personal friends, yet the book still taught me something new about each of their stories and insights. I've marked up a bunch of passages, and anticipate that I will keep picking this book up periodically, just to re-read a section or two for some distilled advice and inspiration.
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