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If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know
it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone
who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.
Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to
reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.
- Sales Rank: #1628079 in eBooks
- Published on: 2010-04-08
- Released on: 2010-04-08
- Format: Kindle eBook
Review
Keep it clear, keep it simple, make it brilliant and original. I’ve been saying that for years. It’s a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.
Wally Olins - Chairman, Saffron Brand Consultants
Most of us reckon we can write. Wrong. But here’s book that will help you be persuasive, interesting and brilliant in print, then help you do it again, and again, and again.
Michael Johnson, johnson banks
From the Back Cover
Craft the most effective copy imaginable.
If you’ve ever tried to create a really persuasive piece of copy that grabs your reader’s attention, then you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to reveal all their tips and tricks? To coach you through the entire process? Someone to tell you how the professionals really do it? Well, that’s exactly what this book does.
Brilliant outcomes
- Excite and persuade people with words
- Learn the trade secrets of top-notch writers
- Get results by getting people to read and act on your words
‘Keep it clear, keep it simple, make it brilliant and original. I’ve been saying that for years. It’s a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.’ Wally Olins, Chairman, Saffron Brand Consultants
About the Author
Roger Horberry is a freelance copywriter and works for various design, branding and advertising agencies.
www.rogerhorberry.com
Most helpful customer reviews
3 of 4 people found the following review helpful.
Concise and helpful
By ServantofGod
I am not a copywriter. I will never be. Just when I needed to write something nicely and this book came in handy. Is it of the professional standard? I dont know. Is it helpful to an average adult who wants to write better? Absolutely. I find the bullet point summary in each chapter particularly user friendly. In short, recommended!
p.s. Below please find some of my favorite passages for your reference.
Ask, "is there anything I can do to make it better?" pg13
The truth isnt the truth until people believes you, and they cant believe you if they dont know what you're saying, and they cant know what you're saying if they dont listen to you, and they wont listen to you if you're not interesting, and you wont be interesting unless you say things imaginatively, originally, freshly. pg19
No one reads ads. They read what interests them. pg22
Make your brand a human and you're half way there. pg35
It's not about what I want to say, it's about what the reader wants to hear. pg51
Attention is the key to getting stuff done. pg64
The thing you are avoiding is the thing you need to get on with. pg64
If I cant find the right answer, I am probably asking the wrong question. pg65
Try to write to their hearts because that's where persuasion really takes place. pg75
1 of 1 people found the following review helpful.
Good Bood For Starting New e-Business
By Danny in TX
Like a lot of copywriting books this one was geared more to aspiring copywriters. However, I did find this one very helpful to me for writing my own sales copy for my new e-business.
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