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Success , by Design: The Essential Business Reference for Designers, by David Sherwin
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Want to make your design business a success? Start here.
Fellow Designer,
In your career you may have been like me: Trying to keep projects on the rails and clients happy. Digging through blogs for useful advice. Wondering if there was a better way to handle all of the demands of being a design professional and running a creative business.
The wisdom contained in Success By Design: The Essential Business Reference for Designers will help you become a stronger businessperson and better plan your career path as a design leader. This book was born from in-depth interviews with a slew of successful designers, studio directors, project managers, and client service professionals across a wide range of creative industries. It contains the business secrets I needed the most when I started as a designer sixteen years ago.
--David
- Sales Rank: #322876 in eBooks
- Published on: 2012-11-06
- Released on: 2012-11-06
- Format: Kindle eBook
From the Inside Flap
"The best design business secrets are out of the bag--and it is about time! David has found a pithy and brilliant way to share the wisdom and knowledge that most of us had to learn the hard way. I wish I had this book when I was learning to run a design business unit at IDEO."
--Dr. Kristian Simsarian, Interaction Design program Chair at the California College of the Arts and IDEO Fellow
"With your nose up against your monitor, it's easy to lose sight of the big picture. This book reminds you to step back and take inventory of all of the things that impact the success of your projects, products, and teams."
--Kendra Shimmell, Director of Cooper U
"The world of design is famous for its mystique, secrecy and "special sauce" but David Sherwin breaks it all down into the three fundamentals of team, client and project management, taking out the complexity of what it's like to run a design practice along the way. He organizes the book with straightforward concepts and follows up with easy-to-understand language. But make no mistake. This is not a primer, but rather an insightful work drawn from a keen understanding that the essential element to being successful in design (and therefore with clients) is the human element."
--David Merkoski, Chief Design Officer at Greenstart
"David's comprehensive and thoughtful treatment of the business of design is an education by proxy. As any experienced consultant, he maintains a fine balance of caution and enthusiasm yet withholds nothing, offering a depth and care typically only found in the classroom."
--Christopher Butler, Vice President of Newfangled and author of The Strategic Web Designer: How to Confidently Navigate the Web Design Process
From the Back Cover
Want to make your design business a success? Start here.
Fellow designer,
In your career you may have been like me: Trying to keep projects on the rails and clients happy. Digging through blogs for useful advice. Wondering if there was a better way to handle all of the demands of being a design professional and running a creative business.
The wisdom contained in Success by Design: The Essential Business Reference for Designers will help you become a stronger businessperson and better plan your career path as a design leader.
This book was born from in-depth interviews with a slew of successful designers, studio directors, project managers, and client service professionals across a wide range of creative industries. It contains the business secrets I needed most when I started as a designer 16 years ago.
--David
About the Author
David Sherwin is an interaction designer and creative director with a depth of expertise in developing compelling solutions for challenging business problems. His first book was Creative Workshop: 80 Challenges to Sharpen Your Design Skills (HOW Books).
David is currently an Interaction Design Director at frog, a global innovation firm, where he helps to guide the research, strategy and design of novel products and services for some of today's leading companies and nonprofit organizations. He is also a senior lecturer in the BFA in Interaction Design program at California College of the Arts. He has spoken and conducted workshops at events such as SxSW, Interaction 11, HOW Design Live, as well as at several design schools around the world. His writing has appeared in Smashing Magazine, TheAtlantic.com/Life, A List Apart, PSFK.com, HOW and many other periodicals.
He lives in the San Francisco Bay Area with his wife, the poet and writer Mary Paynter Sherwin. In his free time, he maintains the blog ChangeOrder at changeorderblog.com.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Maybe the Best Book on the Design Business
By R.M.F.
Most design business books tend to skew towards generic advice. This book is the real deal. Nothing but meat and potatoes here. It's practically a handbook for how to be a Creative Director or Account Manager at any design studio (ideally, your own). Some great insights on what to include in design briefs, creative briefs, deliverable briefs, etc.
Highly recommended.
1 of 1 people found the following review helpful.
Want to level-up as a professional designer?
By JP
I am so glad this book came my way. As a designer venturing in to freelance, this book has been an incredible resource for knowing what to expect and what is expected of me in professional relationships. 'Success by Design' would be excellent for anyone getting their start in the field or independents and small shop owners who want to take their business to the next level. As designers we love constraints in the creative process and 'SbD' will teach you the value of working with constraints in client relations and deliverables. This book is like a mentor in your pocket; a compendium of career hacks from someone who can set type and draw like a Level 5 boss (the layout and illustrations are delightful).
1 of 1 people found the following review helpful.
"Essential Business Reference" is an accurate title
By Cami
Like David Sherwin's talks, this book is positively LOADED with information you didn't know that you didn't know. If you're considering opening your own design shop, or want to freelance (or anything in between), everything business-wise you need to consider or remember is in this book. And I mean everything. It's not for reading chapter-by-chapter, but as a substantial, and very detailed reference. If only I'd had this information twenty-some-odd years ago.
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