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Starting up on your own: How to succeed as an independent consultant or freelance (Financial Times Series), by Mike Johnson
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“I wish this book had been available when I began my independent career. There’s only one word for it – PRICELESS!!!” -Shay McConnon, psychologist, trainer, coach, magician and mentor “Grounded in common-sense and humour and very clear about what can send you off track.- Norman Walker, former global head of Human Resources for Novartis, now an independent senior executive coach and consultant on leadership "AMUST read, for anyone thinking about life outside the organisation” - Goran Hultin former Deputy Director General at the ILO (International Labour Office), now a successful independent consultant HOW TO WORK FOR YOURSELF AND MAKE IT WORKAre you thinking of starting up on your own and working for yourself? Do you need to know the nuts and bolts of setting up; marketing yourself and prospecting for new business; keeping things running on a day-to-day basis? Have you already made the leap and want to get more work, new clients, higher fees? This practical, no-nonsense book pulls no punches and gives you all the guidance you need to set yourself up and get work in the first place, plus all the know-how you need to survive, prosper and expand once you’re up and running.See the book’s website at www.pearson-books.com/startinguponyourownfor up-to-the minute financial and tax information for small businesses and the self-employed.This book was previously known as Smarter Consulting.IF YOU NEVER WANT TO WORK FOR SOMEBODY ELSE AGAIN, YOU NEED STARTING UP ON YOUR OWN!Chances are that if you're looking at this book you are at least thinking about taking the big step of going it alone. Or you're already in business as an independent and you want to get better at it. Well, you've come to the right place. Starting Up On Your Own covers everything you need to get ready to work for yourself and, once you've taken the plunge, how to develop your business and stay the course. If you’re not already in business, the first step is to decide if this is the right path for you. To help you with this critical decision, this book takes you through the reality of what's involved and has a unique self-assessment quiz to help you check out your suitability for the independent working lifestyle. You’re probably an expert in your chosen field. That’s great: you’ll be selling your expertise. But when you're working for yourself you have to be good at a whole lot of other things too. Starting Up On Your Own covers everything you need to do to make money and survive as an independent. * Where do I start?* How should I market myself?* How can I get repeat business from my clients?* How do I win new clients?* What should I charge and what do I need to do to make sure I get paid on time?* When can I put up my fees? (And when shouldn’t I?)* Can I work from home?* How much will I need to invest?* Should I hire someone else to work for me?* How shall I organise my time? The answers to all these questions and more are right here. What are you waiting for? Mike Johnsonbegan life as an independent, freelance consultant in 1982, before founding a corporate communications firm in Brussels and London, following a career in journalism and corporate communication for multinational corporations. In 1999 he started again as an independent consultant and freelance. This book is about what he has learned on his freelance journey. His focus today centres around the world of work, talent management and corporate communication for both private and public organizations The author of eleven books on business and management issues, including Winning the People Wars, Talent Magnet and The New Rules of Engagement, Mike also developed a series of World of Work studies for the Financial Times and The Economistand for many international corporations and consulting firms. A frequent speaker at conferences and seminars around...
- Sales Rank: #705361 in eBooks
- Published on: 2012-09-26
- Released on: 2012-09-26
- Format: Kindle eBook
Review
VISIT THE NEW STARTING UP ON YOUR OWN PILOT WEBSITE http://www.mikeajohnson.com/SUOYO/index.html.
From the Back Cover
‘I wish this book had been available when I began my independent career. There’s only one word for it – PRICELESS!!!’
Shay McConnon, psychologist, trainer, coach, magician and mentor
‘A MUST read for anyone thinking about life outside the organisation.’
Goran Hultin, former Deputy Director General at the International Labour Office (ILO), now a successful independent consultant
‘Grounded in common sense and humour, and very clear about what can send you off track.’
Norman Walker, former global head of Human Resources for Novartis, now an independent senior executive coach and consultant on leadership
HOW TO WORK FOR YOURSELF AND MAKE IT WORK
Are you thinking of starting up on your own and working for yourself? Do you need to know the nuts and bolts of setting up, marketing yourself, prospecting for new business and keeping things running on a day-to-day basis? Have you already made the leap and want to get more work, new clients, higher fees?
This practical, no-nonsense book pulls no punches and gives you all the guidance you need to set yourself up, plus all the know-how you need to survive, prosper and expand once you’re up and running.
See the book’s website for up-to-the minute financial and tax information for small businesses and the self-employed:
www.pearson-books.com/startinguponyourown
Most helpful customer reviews
3 of 3 people found the following review helpful.
Practical - a great read and reference book
By Watersign76
A worthwhile buy. Johnson takes a very practical approach; he goes through each area you need to think about if you want to start up on your own. He includes case studies/stories to illustrate the point which brings the text alive. He includes lots of helpful checklists.
He basically covers the good and the bad. For me, it gave me a clear idea of how my new working week should be set up. I can see myself dipping in and out of it.
If you are thinking about starting up or are just beginning I'd recommend.
The only thing that was missing is much mention of social media and how it could help your business.
2 of 2 people found the following review helpful.
Read this book
By Susan Unrau Stucky
This is a really sensible book. So sensible, you might think you don't need to read it. But you would be wrong.
If you are new to working as an "independent" or "free lance", then, take everything Johnson says to heart. And I mean every little thing. Even if your business card "half size" and is a picture of your avatar, the print has to be of high quality, and yes, card stock still matters.
If you are already an independent, you would do well to treat the topics Johnson covers as a checklist.
I say this because I have worked as an independent. Successfully, I might add. I do recognize many of the scenarios he recounts. For instance, I made the mistake of taking on a partner. And then I made the mistake in the reverse. Becoming a partner of someone who probably should have stayed an independent. Others, I got right. I did have signed contracts when I started out. This and many other scenarios ring true to my experience.
And remember Virginia Woolf? A Room of One's Own? As Johnson argues, you do need a space to work in that is not only not encumbered by such things as your family using the spare table to wrap holiday gifts (an example provided by the author). You also need to create a space, a place, where you go to work. Even taking on the practices of the work identity if that is what it takes. The author recounts an example of a guy who walked to the bus stop each day in his suit. And then returned to settle down in his home office.
If you work for a large corporation in today's world, you will find that your work environment resembles that of the independent, free lance, more and more. I now work for a very large, global company. Yes, I consulted there as an independent. Yes I "went back in" as we say in that business. And, frankly, it is very nearly the same inside.
2 of 3 people found the following review helpful.
Essential reading before starting out
By Pardo
If you are thinking about leaving the security of the corporate world and going it alone as an independent consultant or freelancer - BUY THIS BOOK!
How good is it? Well I took a lot of his advice when I read the first version of the book five years ago and I'm still in business and, even despite the downturn, I'm not even thinking of going back "in house". First off, the book is an easy read but not in a lightweight way - it is packed full of useful tips and hard advice. That's one of the things I like about it - it's not full of "anyone can do it - live your dream" encouragement - it tells you the hard bits and forces you to ask if you're really cut out for life outside the organization.
It points out that the life of a self employed consultant is fantastic fun and very rewarding but also hard work at times. One of the hardest bits for anyone who has never been in a sales role before is learning how to sell yourself and set your fees - this book is worth the price for these sections alone. If you're serious about trying to go it alone - or if you have and you're thinking about going back inside - read this book and take his advice - and good luck.
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